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Social Media ROI Twitterchat
Yesterday I was the guest on Shonali Burke’s #measurepr twitterchat. The subject was Social Media ROI. The conversation was lively and engaging. I found it exciting and stimulating, and appreciate...
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How Much Does a House Cost?
I don’t come from the “there are no dumb questions” school. For example, in an academic environment, I would define a ‘dumb question’ as one in which the answer should be easily known had the student...
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Measurement 2020 and Other Fantasies
At the 3rd European Summit on Measurement held in Lisbon in June 2011, standardization, education, ROI and measurement ubiquity emerged as the key themes in response to a call to set the Measurement...
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Three Fundamentals of Great Social Media Measurement
If you want to evaluate the robustness and effectiveness of your approach to social media measurement, ask yourself these three fundamental questions: Does the approach measure the ‘right’ things in...
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Digital Analytics – From Back Office to Front Page
Analytics have exploded into prominence in the past 15 months. What was once a mysterious statistical discipline understood by few has been elevated as the enabling technology that allows companies to...
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New Framework for Social Media Measurement – Update & Debate
The complete presentation, including speaker notes, I gave at the AMEC Summit in Madrid on June 7 introducing the AMEC Social Media Valid Framework is now available for download here. Please visit and...
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Social Media Measurement at a Crossroads
Please join me on August 6, from 2:00 – 3:00pm EDT for CARMA’s fourth quarterly webinar, co-sponsored by PRNews, titled “Social Media Measurement at a Crossroads.” Here is a little more information on...
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Social Media Measurement at a Crossroads
We are at a crossroads in social media measurement. Expectations for rigorous and relevant measurement have risen more quickly than delivery. Too many are fixated on quantitative outputs – speeds and...
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Let’s Play 20 Questions: Social Media Measurement Style
On August 6, I gave a webinar for Carma, co-sponsored by PRNews called, Social Media Measurement at a Crossroads. The webinar focused on the current state of social media measurement with an emphasis...
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Five Social Media Measurement Questions I Hope (NOT) To See in 2014
I get asked lots of great questions about social media measurement. Following are five not so great ones I hope not to hear in 2014. How do you measure social media? I get this question quite often...
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